New consumer trends in China
Competition is rising strongly in China and companies wanting to play a big role in the country should adapt their strategies.
According to a report by AT Kearney, the “primary purpose” for investing in the country should change from « making goods for export » to « boosting domestic sales ».
The automotive sector is a good example of this transition as China has overtaken the US to become the world’s premier car market. Brands such as BMW, Mercedes and Audi have exploited this opportunity by launching many new models through local joint ventures. General Motors has recently upgraded its research centre in Shanghai as it seeks to build bespoke vehicles for Chinese drivers. [Read more →]
August 3, 2010 No Comments
Three ways to upgrade your intercultural skills
The internationalization of markets is well documented. All businesses need people who can communicate with customers and suppliers across borders and seas.
However, we know that the education system in most countries do not take into account the human dimensions needed to work with those who are not like them.
It is not too late to improve your skills as a communicator. Just try to follow one or more of the three following tips: [Read more →]
June 8, 2010 No Comments