New consumer trends in China
Competition is rising strongly in China and companies wanting to play a big role in the country should adapt their strategies.
According to a report by AT Kearney, the “primary purpose” for investing in the country should change from « making goods for export » to « boosting domestic sales ».
The automotive sector is a good example of this transition as China has overtaken the US to become the world’s premier car market. Brands such as BMW, Mercedes and Audi have exploited this opportunity by launching many new models through local joint ventures. General Motors has recently upgraded its research centre in Shanghai as it seeks to build bespoke vehicles for Chinese drivers. [Read more →]
August 3, 2010 No Comments
Are electric cars a new danger for pedestrians ?
From the early times of the car industry, manufacturers have made many efforts to build quiet cars able to glide almost silently in traffic.
Now that they have succeeded a new problem appears. Full electric cars and hybrid-cars produce less and less CO2 but at the same time produce less and less noise! In fact, they appear to be not noisy enough.
November 4, 2009 No Comments
When Problems Arise, Go to the Spot
Before taking charges of Toyota Motors, Akio Toyoda visited a car dealership in Ann Harbour (Michigan). The grandson of Toyota’s founder was there to inspect the undercarriage of a Tundra pickup truck. Why, you ask? Because the model had been quite a bit troublesome, and subject to recalls.
September 28, 2009 No Comments