Get on top of multicultural international trade

The Brazilian middle class is rapidly increasing in size, offering major opportunities for brands from various categories.

The research firm Ibope reported that economic growth has resulted in 32m people, called “Classe C”, joining the middle class for the first time, swelling overall numbers to 100m. The middle class as a whole, which boasts a large number of relatively young shoppers, currently generates the majority of domestic consumption. Based on a survey of 20,000 people from Classe C, Ibope found a particular demand concerning property and cars, alongside a willingness to pay a premium for high-quality goods in sectors like personal care.

Moreover, this audience is seeking “products matching their values and principles, their lifestyle and attitudes,” its study added.

Fabio Mariano Borges, a professor at the School of Advertising and Marketing in São Paulo, said : “It shows that thèse last years we were targeting the wrong people. Class C now consists of telemarketers, secretaries, receptionists and teachers. Strong public consumption was responsible for taking the country out of the 2008 financial crisis.”

(Data sourced from Diário do Grande ABC)

Major brand owners like General Electric, DuPont and Nestlé are all turning to India as an innovation hub. Some interesting examples :

General Electric has opened, some ten years ago its John F Welch Technology Centre, Bangalore, investing around $175m since then. It has outlined an intention to boost the headcount at this unit by 3,000 scientists, supplementing the 5,500 existing staff, alongside constructing a plant in the country. “India is a very critical market right now. As the outlook for the US and Europe slows … the interest levels here continue to go up,” said John L Flannery, President/CEO, GE India. “We have reorganised the business, created a separate P&L so that we could be more responsive to the market and make decisions quickly.” “If we were to pick a word of what we have to do in India, it is localisation.”

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Sous le haut patronage de Mr le Ministre de la Formation et de l’Emploi et Ministre du Commerce et de l’Artisanat, le Club des Exportateurs en collaboration avec TTC Pilotage (Groupe Time Université) organisent une Conférence de Presse dans le cadre du lancement d’un programme de formation touchant le domaine du Commerce Extérieur et portant sur la Dynamique des Projets à l’Exportation présentée par les Experts formateurs belges de Train4Trade.

Date : le 8 octobre 2010

Lieu : La Maison des Exportateurs (Siége du CEPEX) – Tunis (Tunisie)

Programme :

• 8h00 : Accueil et inscription des invités
• 8h30 : Ouverture par Mr Mohmed AGREBI (Ministre de la Formation et de l’Emploi – Tunisie)
• 8h45 : Mots de bienvenue de Mr Abdellatif HAMAM (Président Directeur Général du CEPEX – Tunisie)
• 9h00 : Allocution de Mr Sadok BEN JAMAA (Président du Club des Exportateurs – Tunisie)
• 9h15 : Allocution de Mr Mohamed DAMAK (Président du groupe Time Université – TTC Pilotage – Tunisie
• 9h30 : Intervention et présentation du programme général par Mr Bernhard ADRIAENSENS de Train4Trade – Belgique
• 10h15 : Pause café
• 10h30 : Intervention et démonstration par Mr Luc VANDEPUTTE de Train4Trade – Belgique
• 11h15 : Débat
• 11h30 : Clôture avec Mr Chokri MAMOGHLI (Secrétaire d’Etat auprès du Ministre du Commerce et de l’Artisanat chargé du Commerce Extérieur – Tunisie)
• 11h45 : Conférence de Presse
• 12h30 Fin

The GIE TRAIN4TRADE (Groupement d’Intérêt Economique) gets together Specialists in International Trade, in the Education process as well as on the field. They master all main parameters in International Business and Management (Cultural, practical, theorical, philosophical, …).

Sharing its experience on the Belgian market, the GIE TRAIN4TRADE is also spreading its wings to other Countries. Some of its Members are already active on foreign markets such as France, Vietnam, Canada, Saudi Arabia, …

Thanks to the experience and the help of the Agence Wallonne à l’Exportation (AWEX), the GIE TRAIN4TRADE recently did turn towards a French talking Country close to BELGIUM : TUNISIA

After the necessary market studies, and various meetings in TUNISIA as well as in BELGIUM, the private Tunisian University U TIME / TTC Pilotage and the Belgian GIE TRAIN4TRADE did sign, in Brussels on May 12, 2010, a Partnership agreement in the field of International Business Trade Management and Training in TUNISIA.

This Partnership will be officialized through a Press Conference in the Capital City of Tunis on Friday October 8, 2010.

• GIE TRAIN4TRADE (www.train4trade.eu)
• Patrick COETS : +32.475.79.01.27
• Email : pco@epicureandco.com

• U TIME UNIVERSITY (www.time.ens.tn)
• Mohamed DAMAK : +216.71.95.11.94
• Email : mohamed.damak@time.ens.tn