Get on top of multicultural international trade

As part of collaborations between Belgium and Vietnam, the Solvay Brussels School of Economics and Management organizes several postgraduate programs in Hanoi and Ho Chi Min City.

Bernhard Adriaensens, Professor at the University of Brussels and an international consultant will teach marketing as part of an MBA program. It will be at the National Economics University in Hanoi from November 22 to December 4, 2010 and will return in March 2011.

In 2009, he already had taught in Ho Chi Min City.

The experience gained by teaching in Vietnam shows that the young leaders of the country are eager to learn the disciplines of modern managerment. Participants in these programs are very well trained.

Online advertising spend in Spain has risen 20% leading double digit growth across Europe, according to the latest figures from the Interactive Advertising Bureau.

Poland followed with a spending increase of 18%, Italy with 15% and Hungary with 11% growth. In the UK, France and Bulgaria, ad spend grew by 10%. Estimates for Germany and Slovakia have been put at 10%-15% and 10% respectively.

Strong growth in Spain was lead by a 28% growth in display which showed higher growth than search for the first time, which also grew by 14%. The strong results have been attributed to growth in the automotive sector, and a maturing market as well as the nations’ performance at the World Cup.

According to Alain Heureux, president and chief executive of the IAB Europe, the European online advertising market could overtake the US by summer next year.

“These half yearly figures suggest that a tipping point has been reached. Every day new companies plan online ad campaigns for the first time, encouraged by reach, return on investment and consumer engagement. Those that are already online are allocating a greater proportion of their ad spend to the medium,” said the belgian born Alain Heureux.

According to a Survey made by Nielsen (*) , consumers in China are now among the “most complex” in the world as a result of their rapidly-changing habits and preferences, a study has argued.

Historically, Chinese consumers visited stores around five times more often each week than their US counterparts, with the average basket size only a quarter of that in America.

In 2010, frequency rates have fallen, shown by a slight drop from 0.6 trips to 0.5 trips in the home and personal care sector per seven days, while the normal value of purchases has grown from 18.42 yuan ($2.76; €1.98) to 24.10 yuan.

“The trend toward fewer but more costly shopping trips reflects the Chinese consumer’s convergence with developed-world norms,” McKinsey said.

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Train4Trade et Time Train Consulting & Pilotage ont officialisé leur partenariat ce vendredi 8 octobre 2010 à Tunis, au CEPEX.

La conférence de lancement a attiré près d’une centaine de personnes, avec une participation remarquée des média (presse, TV, radio ).

Le Ministre de la formation Professionnelle et de l’Emploi, S.E. Monsieur Mohamed AGREBI, à mis l’accent sur l’importance des exportations dans le processus de développement de la Tunisie. Nous avons également eu l’honneur d’apprécier une clôture pertinente des débats par le Secrétaire d’Etat au Commerce Extérieur, S.E. Monsieur Chokri MAMOGHLI.

Patrick Coets a déclaré lors de son intervention “que les perspectives importantes de développement du commerce internationale, appelle à maîtriser constamment les outils et les méthodes les plus récents. Cette spécialisation des acteurs passe notamment au travers d’une formation continue.” Luc Vandeputte a présenté le programme de formation, développé par Train4Trade, qui s’articule sur une pédagogie par projet. “Les participants sont notamment confrontés à des cas pratiques à partir desquels ils doivent présenter une solution originale.”

TTC Pilotage (Goupe Time Université) au travers de ses Executives, Dr. Mohamed Damak (Président) et Madame Assa Loukil (Directeur Général) partage la même vision d’un partenariat de qualité avec l’ensemble du Groupe Train4Trade.

Revue de presse (Train4Trade dans la presse) :

• African Manager
• Web Manager Center
• La Presse
• Ministère de la Formation Professionnelle et de l’Emploi (Tunisie)
• Sfax Business
• Agence Tunis Afrique Presse

Téléchargements :

• Paru dans la Presse (Tunisie) du 08/10/2010
• Paru dans la Presse (Tunisie) du 09/10/2010
• Paru dans le Quotidien (Tunisie) du 09/10/2010
• Paru dans African Manager